Want to buy some Spurs merchandise? Just head over to ChelseaMegastore.com. No seriously.
[Ed. Note: Not everyone cares about brand and design issues the way I do, and some people really like Nike stuff. But keep reading, because it gets worse toward the end.]
A few days ago I posted some thoughts on what to expect from Chelsea FC’s new kits from Nike. Those unis dropped this morning (two of the three, anyway), so let’s have a look.
Relatively inoffensive at first glance. Very minimalist (which with Nike is a nice way of saying they have no ideas.) And as always, they’re Nike first and the club second. Stay tuned – more on this in a minute.
Here are closer looks. Continue reading “Nike’s Assimilation of Chelsea FC is complete”